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Phone: 303-731-6588 | Email me: sean @ velocityradio.fm
How to SEO
Welcome to the ‘How to SEO’ Guide
Written by: Sean Hakes
SEO is an acronym Search Engine Optimization and is one of today’s most highly misunderstood industries. Because of its popularity, individuals and businesses alike are offering the service regardless of their knowledge, costing small businesses around the globe, likely millions of dollars in lost revenue.
I’ve been in the SEO business for a very long time. I enjoy meeting new business owners, hearing about their passions and talking about how SEO could be a fit for their long & short-term goals.
Because of its popularity, there’s a lot of unscrupulous ‘SEO providers,’ praying on deposits and the negligence of business owners leading to a highly lucrative service for an SEO who has no intention to deliver anything meaningful, or even the capacity to do so.
This is why I’ve created the Denver SEO ‘How-to’ SEO Guide. You can direct any questions or comments to email@example.com.
Step 1: Understanding SEO Basics
Whether you’re considering a career in SEO or you’re a manager or business owner seeking to engage an SEO provider it’s important at the very least to understand the basics to SEO. Here are a few tools that I highly reccomend you get familiar with.
If you’re concerned with your bottom line then this is a critical first step you can’t afford to miss. Understanding what your SEO company is doing can not only save you from costly mistakes, it can also protect you from a surge in lawsuits and future headaches that SEO providers are well known for causing.
SEO Red Flags — Avoid Potential Disaster.
When interviewing SEO providers it’s important to keep an eye out for these red flags…
- Guaranteed #1 Rankings
There are a lot of SEOs who are very capable at helping you obtain top rankings but be aware of any SEO who guarantees they can get you to the #1 spot. If someone or a company does offer this, run for the hills!
- “I’m too busy to work on my own websites rankings!”
One of the biggest and if not most obvious mistakes business owners make when selecting an SEO is checking the SEO providers own results. If they’re in Denver, they should rank for a keyword like ‘Denver SEO.’ If they don’t and are having troubles ranking their own website, don’t you think they might have troubles ranking yours?
- “I can’t show you our links, it’s a proprietary process.’
When interviewing your SEO provider ask them for a clients link portfolio. If the SEO provider refuses to show you an actual clients links, then they’re likely doing something that violates Google Webmaster Guidelines. A typical response to this is something like ‘We’ve worked hard on our proprietary process and do not disclose what we do.’ Run. Run fast.
- Refusal to Share Contact Information for Previous Clients
There are a lot of examples out there and I always recommend brushing up on what others are saying relating to SEO scams & red flags.
On-Page SEO vs. Off-Site SEO
- On-page Optimization:
On-pageSEO refers to specific elements to help search engines like Google better understand your website, your content and who your website should be shown to. It covers things like webpage titles, meta descriptions, heading tags, content and much more. From what I’ve seen, most fly-by night SEOs typically do no on-site work. An easy indicator is looking at a website in search and the site title is something like ‘homepage’ or ‘company name.’ Here’s what Google has to say in Webmaster Guidelines, Design & Content Guidelines. Moz.com also has a great tool that gives you a basic but pretty accurate on-page grader here.
- Off-page Optimization:
Off-page Optimization is critical for you to understand. As SEO becomes more popular, link building tactics are getting companies of all shapes and sizes caught up in costly legal battles based on the efforts of their SEO provider. In addition, hiring the wrong SEO provider can cost you a lot more then just your current SEO investment. Costly penalties can result in your website being completely removed from Google’s index. Below I’m going to give you a few SEO tools that help you check your websites links. Links from other websites are treated as votes or endorsements, links for higher quality and relevant websites can result in increased rankings while low quality sites are considered link schemes and violate Google Webmaster Guidelines, will result in manual and/or algorithmic penalties.
Here’s how to audit your links
Apply Basic & Technical SEO Practices
To learn more about how to apply basic and technical SEO best practices, please check out our SEO Meetup Group, SEO Talk. I’ll be announcing our first SEO crash course that covers everything from basic SEO best practices to all of the good stuff that SEO providers don’t want you to know about…!
*Remember, I am not an SEO firm. Though I don’t mind giving SEO advice I cannot offer you an SEO service. If you’re looking for an SEO provider you can trust, you’re more then welcome to contact me by email at firstname.lastname@example.org or by phone at 303-731-6588. I am an SEO industry veteran with over 12 years of professional experience and I’m here to help ensure your campaign succeeds and you don’t lose money.